The Land Rover Defender is the Ultimate of Icons when it comes to British heritage, the Queen owns one, Sir David Attenborough used one for his intrepid quests, even Sir Winston Churchill owned one. You could say that the Land Rover Defender has been nearly as iconic as the Union Jack over the past 70 years, but why are they so popular?

Diversity

Although the design of the Land Rover Defender was all about, ‘roving’ the land in all types of conditions its practical design saw it used by a wide range of people. Initially the Land Rover Defender was used by farmers, foresters and in the army, a perfect utility vehicle for the most demanding of situations.

As time has passed and, with the advancements in mechanical and technological engineering, not only is the Land Rover Defender easier to drive than ever before it is also comfier than ever before too. Some models offer the bruit force needed to climb the steepest of hills whilst also offering arm chair, front room type luxury.

You can buy Land Rover Defenders from Nene Overland that are as basic as you like or, have all the bells and whistles, whether that be exhaust systems that allow you to drive in shoulder deep water or TV’s in the front console and in the back of each seat to keep everybody occupied, if they aren’t interested in what’s going on around them.

Heritage

When you hear the word heritage what normally springs to mind? Probably wealth and prestige, well, that is exactly what you get when you buy a quality Land Rover Defender, you are buying a piece of British history, something that you won’t find anywhere else. If your Land Rover Defender is looked after and maintained properly, then it will hold its value very well, a collector’s piece if you like.

Modifications

Because the Land Rover Defender is so popular you will find that there are numerous aftermarket specialists who intend to make your Land Rover Defender even more fun, as well as official Land Rover Defender parts that have been designed and available for purchase as modifications. You can choose whatever you like, all the way from the engine down to the colour and visual appeal of your machine.

Some people will go for a covert style look, all in matte black or go for something a little louder that makes it impossible to ignore. Whatever your fancy, the beauty of a Land Rover Defender is that, the choice is there.

Freedom

One of the best features of a Land Rover Defender and the reason that they are so popular is that of freedom. You will see more and more of these machines on the roads today than ever before, even though the intended purpose of the design was to be an off-road utility vehicle, as times have changed you could say that they have become more of an urban utility vehicle.

The great thing is that no matter what you choose to do with your Land Rover Defender, the growing popularity means that they will be around for years to come and well sought after.