That’s a Wrap: What You Need to Know About Vinyl Car Wrapping

The automotive vinyl wrap industry made $4 billion in 2020, and projections estimate it will be worth $4.8 billion in 2021. The car wrap business is expected to reach a staggering $19.7 billion by 2028, a growth rate of 22.4%. Car wrapping is a booming industry, with auto owners finding plenty of reasons to wrap their cars. So, what is car wrapping all about, and should you consider it for your vehicle?

A car wrap is a vinyl film designed to be attached to the surface of your car, covering the paint job over the entire body. The wrap adheres to the body of the automobile, changing its appearance. Car wraps add colors, patterns, prints, finishes, and even advertisements to vehicles.

Car wrapping began in 1993 when PepsiCo wrapped six city buses in Seattle as part of an advertising campaign. Since then, the technology for creating and applying car wraps has drastically advanced, lowering the cost and providing countless options for altering the appearance of a vehicle with these vinyl applications.


Why Wrap a Car Instead of Painting It?

There are several reasons many drivers have begun to turn to car wrapping rather than traditional paint jobs. First, a car wrap offers a great deal more flexibility in appearance. Traditional paint jobs generally work with one or two colors and rarely include graphics except at great expense.

With a car wrap, auto owners have almost limitless aesthetic options, providing the opportunity to make their vehicles look unique and personalized. Similarly, car wraps are much easier to remove than paint jobs. A vinyl wrap is also lower-maintenance than traditional paint. In addition, applying a car wrap is significantly less expensive than having a car painted.


How Much Does a Car Wrap Cost?

The cost of an individual car wrap job depends on several factors, including the size and shape of the car, the complexity of the wrap application process, and the labor time involved. In general, the larger a vehicle is, the more expensive it will be to wrap. Car wrap jobs can start as low as $2,000 and go as high as $10,000 or even more.


How Long Does a Car Wrap Last?

The longevity of a car wrap is also dependent on multiple factors. The most notable of these factors is how well the wrap is maintained. A carefully treated wrap can last as long as ten years. The average, however, is three to five years. Needless to say, it’s a worthwhile investment that comes with a few benefits like flexibility in appearance.


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