The Ghe-O Rescue cannot be simply defined as a Jeep. It’s an eight-foot tall tank or even a boat! It produces 500 horsepower. This 6,400-pound all-terrain vehicle is the right vehicle in case there is a zombie apocalypse. The Land Rover is a minion in comparison to it. Yet, there is a problem. We don`t know what the target market is. It appeals to Mad Max, rappers, Jeremy Clarkson, suburban soccer mums, and God knows who else.