A survey by Berstein Research has been recently published exposing that Volkswagen is losing a stunning 6.27M USD on each Bugatti Veryon since 2005, when the grand vehicle was introduced. Despite knowing that the Bugatti Veyron would be sold at a loss, the Volkswagen Group executed its production just for a technical exhibit and it still continues to do it.
It turns out, the history of production loss at Volkswagen`s industry has not started with the Veyron, but it dates further back. The Phaeton, which was put on sale in 2001, is a loss of approximately 38,252 USD per unit.
Volkswagen is not the only automaker who makes this sacrifice, but rather Renault`s Vel Satis, which caused a loss with a 25,459 USD bill per unit, Peugeot 1007 (20,927 USD), Jaguar X-Type (6,376 USD), Audi A2 (10,247 USD), Smart ForTwo (6,080 USD), Fiat Stilo (3,712 USD), Renault Laguna (4,826 USD), and the first-gen Mercedes-Benz A-Class (1,962 USD).
The biggest loss ever was 4.55B USD at Daimler’s Smart between 1995 and 2006. Fiat is placed second with a 2.86B USD for the Stilo (2001-2009), whereas the third is the Volkswagen Phaeton (2.71B USD), followed by Peugeot 1007 (2004-2009) with 2.57B USD, Bugatti Veyron and Jaguar X-Type with 2.31B USD each, first-gen Mercedes-Benz A-Class (2.32B USD), Renault Laguna (2006-2012) with 2.1B USD, Audi A2 (1.93B USD) and the Renault Vel Satis (1.61B USD) during production 2001-2009.