1994-2001 Dodge Ram

Throughout most of the ‘80s and the early 90s, Dodge had a struggle to make its trucks relevant. The 1989 introduction of the Cummins diesel to the heavy-duty line in 1989 helped it a lot, however everyone bought the truck because of the engine under its hood, and not because the truck itself was good.

This situation was changed when Dodge released its redesigned Ram as a 1994 model. Its styling was brave and handsome, having the look of the big rigs of those days. Customers were gathered in flocks at Dodge dealers: sales skyrocketed by fourfold in just a handful of years. It is not hard to see echoes of these Dodge Rams in some of the pickups by Ford and General Motors today.

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